DOCOMO Extends Loyalty Point Program to Inbound Roaming Customers

DOCOMO Extends Loyalty Point Program to Inbound Roaming Customers Image Credit: NTT Docomo

NTT DOCOMO announced that it has extended its d POINT CLUB points program to inbound visitors in Japan, allowing them to redeem points when shopping in stores, receive coupons for services and enjoy other benefits.

DOCOMO's d POINT CLUB is a point program with no sign-up or annual fees that anybody can become a member of under a personal name. 

Initially, the offer applies to visitors from greater Asia, currently Japan's main source of foreign tourism, namely, Australia, China, Hong Kong, Indonesia, Macau, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Other countries are expected to be added gradually.

Along with earning d POINTs, visitors will receive coupons for free one-day use of docomo Wi-Fi hotspots, 200 points for using international roaming on the DOCOMO network, and other coupons redeemable at DOCOMO partner stores that inbound customers frequently visit.

DOCOMO has been reaching out to inbound visitors to Japan, including by providing them with diverse information about Japanese culture, sightseeing and travel experiences via the company's WOW! JAPAN website. DOCOMO also provides coupons via text for international roaming on the DOCOMO network in Japan. Going forward, DOCOMO plans to develop additional services for inbound visitors to help make their stays in Japan as enjoyable and convenient as possible.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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