HotSwitch and TV Azteca have reached an agreement to integrate HotSwitch's social engagement platform into the network's application, TV Azteca Conecta, bringing interactive tools such as real-time chat, trivia and more to millions of TV viewers in Mexico.
The integration represents a significant inflection point for HotSwitch; TV Azteca is the second-largest media conglomerate in Mexico, and its application reaches a wide swath of viewers who will, moving forward, experience an immersive TV experience provided by HotSwitch.
Founded in Orlando, Florida, in 2014, through a co-building agreement with Rokk3r, HotSwitch is an audience interaction engine for mobile, web and smart TV apps that brings interactivity to the live-television viewing experience. Seamlessly integrated, HotSwitch makes partners' content immersive, keeping viewers actively engaged for longer and providing partners with valuable insights on their viewership. It is a pivotal tool for TV content providers to leverage, and monetize, the power of social engagement.
Through TV Azteca Conecta, the HotSwitch plugin will enable users to engage with one another – through chat rooms, trivia, games, and other interactive features – without relying on third-party social media platforms.
Andres Aranguibel, Co-founder and CEO, HotSwitch
TV Azteca, a world leader in Spanish-language mass media, has been pushing the envelope in this type of audience engagement, so we're thrilled to announce this partnership. It underscores the industry drive to innovate and stay ahead of the curve, in an increasingly saturated industry.
Eugenio VElasco, TV Azteca Digital Director of Content and Digital Audiences
We believe that in today's world, content has to be a two-way street, and we have found a powerful way to make the viewer an active participant in their favorite shows with our collaboration with HotSwitch.
