HotSwitch and TV Azteca have reached an agreement to integrate HotSwitch's social engagement platform into the network's application, TV Azteca Conecta, bringing interactive tools such as real-time chat, trivia and more to millions of TV viewers in Mexico.
The integration represents a significant inflection point for HotSwitch; TV Azteca is the second-largest media conglomerate in Mexico, and its application reaches a wide swath of viewers who will, moving forward, experience an immersive TV experience provided by HotSwitch.
Founded in Orlando, Florida, in 2014, through a co-building agreement with Rokk3r, HotSwitch is an audience interaction engine for mobile, web and smart TV apps that brings interactivity to the live-television viewing experience. Seamlessly integrated, HotSwitch makes partners' content immersive, keeping viewers actively engaged for longer and providing partners with valuable insights on their viewership. It is a pivotal tool for TV content providers to leverage, and monetize, the power of social engagement.
Through TV Azteca Conecta, the HotSwitch plugin will enable users to engage with one another – through chat rooms, trivia, games, and other interactive features – without relying on third-party social media platforms.