fonYou announced it reached an agreement with a mobile operator in Egypt to deploy its iCarrier Data platform for the distribution of hyper-personalized airtime, data bundles and other carrier products.
iCarrier Data is a new-generation platform that enables mobile carriers to predict and optimize their real-time responses to customer needs, even when they run out of credit. fonYou’s premium technology intercepts low-balance events and applies deep customer analytics, advanced scoring and machine learning techniques – all in real-time. It allows the operator to determine the most appropriate product offers to keep customers connected, ranging from airtime credit, digital top-ups or bundle sales, and automate their digital distribution via the subscriber’s preferred channels.
The deployment of iCarrier Data is expected to give the Egyptian operator a 360-degree view of each subscriber, which in combination with fonYou’s AI module, allows them to activate the right product at the right time, according to the user’s ability to pay.
Nunez Mendoza, CEO, fonyou
The operator will deploy our new-generation iCarrier Data platform to monetize low-balance data events and take its commercial operations to the next level.
