fonYou announced it reached an agreement with a mobile operator in Egypt to deploy its iCarrier Data platform for the distribution of hyper-personalized airtime, data bundles and other carrier products.
iCarrier Data is a new-generation platform that enables mobile carriers to predict and optimize their real-time responses to customer needs, even when they run out of credit. fonYou’s premium technology intercepts low-balance events and applies deep customer analytics, advanced scoring and machine learning techniques – all in real-time. It allows the operator to determine the most appropriate product offers to keep customers connected, ranging from airtime credit, digital top-ups or bundle sales, and automate their digital distribution via the subscriber’s preferred channels.
The deployment of iCarrier Data is expected to give the Egyptian operator a 360-degree view of each subscriber, which in combination with fonYou’s AI module, allows them to activate the right product at the right time, according to the user’s ability to pay.