An article by Martin Morgan, Sales and Marketing Management (Openet), on Increasing Data Revenues
" High speed data services like LTE are changing how operators develop and market services – operators are selling more services, with a faster time to market, to an increasingly segmented customer base and new business models are constantly on the horizon. Innovative operators are embracing this new market opportunity by offering Dynamic Services and delivering choice to their subscribers".
"Dynamic Services is a platform for creating, displaying and charging for mobile services. A key part is the service / price plan creation and providing expanded services with innovative pricing. Supplementing a base service plan with value added services chosen by the subscriber enables a wide range of value based offers to be delivered to a wide range of segments with different preferences. Operators implementing a Dynamic Services strategy have seen increased ARPU, profit margin growth and improved customer satisfaction. Here are some examples of Dynamic Services and the returns."
"PCC integrated with a real-time engagement capability is the key to operators delivering a Dynamic Services strategy and giving customers the choices needed to let them spend their money with you on the services that they want"
