Vewd, a leading smart TV OTT software provider, today announced pre-integration of Intertrust's DRM solution in its Vewd Core, an independent HTML5 SDK for smart TVs.
The integration of Intertrust's ExpressPlay XCA in Vewd Core will reduce cost and accelerate time-to-market for operator HbbTV(Hybrid Broadcast Broadband TV) deployments, said Vewd. It allows device manufacturers to offer a more complete software stack of content protection and HbbTV support. Additionally, the new system enables cost savings for operators by limiting dependency on expensive CA modules and onerous business terms.
Based on the Marlin DRM open standard, Intertrust ExpressPlay XCA brings conditional access content protection technology to power broadcast or hybrid TV services. XCA’s cloud architecture supports both one-way and two-way networks, offering converged OTT and broadcast support.
Guido Cugi, Head of Media Technology Solutions, Intertrust
We designed ExpressPlay XCA to support a seamless user experience, protect creators’ rights and provide a highly cost-effective and easy-to-deploy solution for operators that is sensitive to the hybrid world.
Frode Hernes, SVP of Product Management, Vewd and HbbTV Association Board Member
Because XCA delivers scale with a card-less solution, operators naturally want it available in the HbbTV stack. With Intertrust, we’re first to market with XCA in HbbTV. This is the future of content protection, delivered today.
