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Pontis New Contextual Data Service Solution Integrated to DPI& PCRF Delivers Personalization for CSPs

Pontis New Contextual Data Service Solution Integrated to DPI& PCRF Delivers Personalization for CSPs

Pontis launches a new contextual analytics, engagement and execution solution, which increases mobile data service adoption, opens new monetization opportunities with OTT partners, and optimizes customers' service experience. The new solution uses a unique analytical model to build the "data profile" of each customer and automatically engages in a personalized manner.

With full integration to DPI and PCRF network systems, the new Pontis solution enables CSPs to execute personalized actions that leverage the real-time context of each individual customer including customer engagement, product activation and price plans, and applying dynamic network policies such as zero-rate data. 

According to Pontis, the solution can be applied differently as the CSPs data strategies evolve to focus on service adoption, monetization, or service experience. It supports a wide range of business needs and use cases such as migration from 3G to 4G ad-hoc speed boosters, on-demand services, bridge bundles, application-based differentiation, sponsored data with OTT partners, and more.

"Simplified fixed data price plans have become the prevailing approach in many markets. However, they fail to maximize revenue potential and properly address the customers' dynamic digital lifestyles. Our new solution revolutionizes the way operators manage the mobile data business by tailoring the relevant experience for every customer at any time. Most importantly, we've demonstrated that our contextual and personal engagement dramatically improves service adoption, usage, and satisfaction, leading to increase in data revenues by 15%."

- Udi Ziv, CEO, Pontis

"Our new contextual analytics solution enables our clients to execute personalized actions that leverage the real-time context of each individual customer," said David Ronen, Product Manager of Data Solutions at Pontis. "This immediate, meaningful, and personal customer engagement helps CSPs more effectively reach their business objectives and interact with their customers in an entirely new and personalized way.".

- David Ronen, Product Manager of Data Solutions, Pontis

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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