Redbox Taps TiVo’s Personalized Content Discovery Platform

2 months ago
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Redbox Taps TiVo’s Personalized Content Discovery Platform Image Credit: TiVO

TiVo announced that Redbox, a leading provider of digital VOD service in the US tapped TiVo to deliver engaging, personalized content experiences to its customers via TiVo’s Personalized Content Discovery platform. 

Redbox is America’s destination for new-release movie and video game rentals with more than 41,500 kiosks nationwide and a new streaming service, Redbox On Demand.

Redbox is deploying TiVo’s Personalized Content Discovery platform, including Search, Recommendations and Insights, to engage new customers, increase retention and enhance loyalty across Redbox.com, Redbox On Demand streaming apps and physical boxes nationwide. TiVo’s fully-integrated platform enables more tailored recommendations to connect Redbox consumers with the content they love, across viewing devices, for a truly streamlined experience.

Redbox will also enable TiVo’s Video and Video Game Metadata, including access to TiVo’s library of enhanced entertainment metadata and high-resolution imagery, to further personalize content discovery.

Walt Horstman, SVP and GM, Advanced Media and Advertising, TiVo
Redbox is fully utilizing our Personalized Content Discovery platform and showcasing how it can be used in many non-linear environments, including redbox.com, their mobile apps, and physical boxes throughout the country.

Ash Eldifrawi, Chief Marketing and Customer Experience Officer, Redbox
With TiVo’s Personalized Content Discovery platform, we are able to offer our consumers a more engaging and relevant entertainment experience across multiple devices.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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