Japan's Rakuten Selects Netcracker's E2E Digital BSS Solution

Japan's Rakuten Selects Netcracker's E2E Digital BSS Solution Image Credit: Wrightstudio/Bigstockphoto.com

Rakuten, the Japan-based global leader in internet services, has selected Netcracker's next-generation digital business and operations solutions to enable a disruptive go-to-market strategy with its mobile network launch.

Rakuten will leverage Netcracker's end-to-end digital BSS solution to ensure the delivery of consistent and superior digital experiences across its communications channels.Using Netcracker's digital BSS solution, Rakuten will be able to leverage tools like dynamic, smart multimedia solutions to improve customer engagement while simultaneously utilizing its Rakuten Super Points loyalty program to more powerfully drive stickiness across the Rakuten ecosystem.

The next-generation Netcracker solution will enable Rakuten to accelerate and simplify customer acquisitions, engagement, onboarding processes, journey management, quotation, loyalty and lifecycle management. It will enable more optimized and personalized digital experiences for customers all the way from shopping to billing.

Rakuten also has selected NEC to implement a unified end-to-end OSS solution to support its mobile network operator (MNO) launch and subsequent operations. The integrated OSS platform will power a fully virtualized, end-to-end cloud-native mobile network, delivering fully automated digital network rollout and operations, with closed-loop automation capabilities and optimization.

Tareq Amin, CTO, Rakuten Mobile Network
As we launch as an MNO, prioritizing customers and their experiences at every possible touch point is our highest priority. Together with NEC and Netcracker, we will drastically speed up the onboarding process and introduce innovative steps to keep customers engaged.

Robin Laliberte, SVP for APAC and Middle East, Netcracker
Rakuten is completely redefining shopping, loyalty and customer engagement for the digital age by ensuring a digital-first strategy that focuses largely on overall experience. We are excited to be Rakuten's strategic partner and we look forward to working with the company as it evolves and transforms in the increasingly digital Japanese and global market.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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