Three’s 5G network will debut at London Fashion Week to fuel the world’s first 5G mixed reality catwalk with the hotly anticipated Central Saint Martins MA Fashion show featuring world-renowned model, Lennon Gallagher.
The opening collection of the show, created by one of the upcoming designers Gerrit Jacob, uses innovative start up Rewind and its Magic Leap mixed reality technology alongside Three’s 5G network, which will see the designer’s inspirations come to life on the catwalk and will remain installed for future use by the students.
The collection is an eclectic and colourful interpretation drawn from the 80s gaming arcades and fairgrounds scene, and this first experience of 5G brings these iconic themes visually to life in front of the fashion elite’s eyes, as they are truly brought into the mind of the designer.
The launch marks the UK’s first permanent consumer-facing 5G installation and is part of Three’s long-term creative partnership with Central Saint Martins. This will see the college’s 5,000 students accelerate the convergence of fashion, art, design, performance and technology. This includes the creation of a bespoke design-focused 5G laboratory featuring IOT (Internet of Things) hardware and other connected tech, to enable students to express their creativity in new ways through AR, VR and cloud computing. The creative collaboration will also give students the ability to create 5G enabled concepts and products to revolutionise the future retail store experience.
Shadi Halliwell, CMO, Three
Today we are turning up the volume on 5G and bringing it to life for the first time in the UK, right here in the heart of the fashion world. By giving students access to the next generation of mobile technology, they will be able to push the boundaries of learning, innovation and sustainability to create in a way that’s never been possible.
