TIM Brasil, a leading Brazilian service provider, has deployed Amdocs Unified Communications to power its new "blah" service. The new Android and iOS app that is made available to everyone regardless of their service providers, promises an unmatched user experience across multiple devices owned by a subscriber via a unified address book which merges devices and social network contacts centrally.
The app is expected to reduce subscriber spending and enable TIM Brasil to retain their subscribers within their brand as they use messaging and communication services such as VoIP, video chats and rich instant messaging. Subscribers see their combined contacts from all devices and Facebook, and are able to communicate with these contacts straight from the app.
TIM Brasil subscribers save on calls by using the app which intelligently reformates dialed numbers to use a discount long distance provider where available.
"With the launch of blah, we are the first Brazilian operator to enable mobile subscribers to enjoy state of the art, over-the-top type experiences with an intelligent address book, keeping the interface with customers and facilitating all communication."
- Roger Sole, Chief Marketing Officer, TIM Brasil
"Service providers are facing increasing competition for voice and messaging revenue from over-the-top players, and one way to combat this is to leverage their relationship to offer enhanced communication services to subscribers. Providing such services improves customer loyalty, enables service providers to regain control of their subscribers' communication needs and, through their social nature, these services help operators reach new subscribers."
- Rebecca Prudhomme, Vice President , Product and Solutions Marketing, Amdocs
