3 Hong Kong has formed a strategic partnership with Magisto, a cloud based mobile video platform provider, that enables its customers to create and share well-produced, emotionally-rich content at exclusive discounted pricing. Magisto uses artificial intelligence to deliver a complete mobile solution for creating, automated editing, compiling and sharing professional quality mobile videos.
Using Magisto's automated video editing solution, 3 Hong Kong customers will be able to use the photos and videos on their mobile devices to create high-quality movies that can be shared on Facebook, Twitter, Google +, YouTube and through email. 3 is offering Magisto as a designated value-added service whereby subscribers can enjoy up to 100GB cloud storage for creating movies of up to 2.5 minutes in length each and upload 30 photos and 25 videos per movie for HK$12 a month. 3 Hong Kong's iOS and Android users can also subscribe to Magisto as a standalone service and enjoy an exclusive discounted price of just $18 a month.
The service is expected to take off well considering Hong Kong is one of the two places that boast the highest smartphone penetration rate of 87%* in Asia Pacific. The rapid deployment of mobile technology and the significant development of smartphones are changing the way people live and have extended telecoms operators' competitions to mobile applications.
The collaboration comes on the heels of massive growth of downloads for Magisto, which added 27 million downloads since this time last year, bringing their total number of downloads to 30 million.