Mexican-based MVNE VADSA Selects MDS's MVNO Monetisation Platform

2 months ago
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Mexican-based MVNE VADSA Selects MDS's MVNO Monetisation Platform Image Credit: MDS

MDS announced that, Mexican-based MVNE, Valor Agregado Digital (VADSA) has chosen MDS Global’s MVNO solution, VNOnDemand to facilitate the launch of an innovative MVNO in Mexico.

VADSA has recently signed a Mobile Wholesale Agreement with Altán Redes, Mexico’s first 700Mhz 4G-LTE Mobile Operator and will later this year launch an MVNO called Exis Telecom which will offer a real-time, wholly digital customer experience with content-based, application-based, and traditional voice and data packages. For a fully digital MVNO, VADSA want to overcome the challenges of targeting the consumer and business market segments using traditional pre-paid solutions or separate B2C/B2B stacks. Most of the customer engagement will be driven via a self-serve portal.

The full MVNO project, which includes web portals, mobile apps, BSS, online charging and core network components such as HSS, DPI and Voicemail, will be primed by MDS Global. It will initially support the Exis MVNO but is being implemented as a full MVNE platform to subsequently support other MVNOs in the Mexican market.

The solution will benefit the entire VADSA organisation, including marketing and service design, sales and on-boarding, customer and revenue management, operations, network management, and, most importantly, the end customers.

Natalia Saenz, President, VADSA
We are about to embark on an exciting project which will offer new and differentiated services to the people of Mexico. MDS Global’s solution will provide us with the capabilities to successfully launch and operate a new MVNO on time and to budget.

Gary Bunney, CEO, MDS Global
Our pre-integrated combination of analytics, industry insight, experience and monetisation, offered as a service, speeds time to market for new entrants and those looking to improve their ability to service business and customer expectation and demand.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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