EE announced it will trial its new 5G network on the red carpet at the EE British Academy Film Awards (Bafta) 2019 to introduce the world’s first AI stylist – Shudu.
This one-of-a-kind digital supermodel will be stepping onto the red carpet thanks to 5G-powered, state of the art holographic technology, to help film and fashion fans shop the red carpet looks from home.
EE’s AI Stylist Shudu will be capturing the A-listers’ glamorous outfits using the Google Pixel 3 smartphone and sharing these shots with those at home via an innovative new online chatbot. Using the latest artificial intelligence technology, EE’s AI stylist is able to detect and learn the differences between items of clothing based on cut, shape and fabric patterns. Using this knowledge, she recognises each stars’ outfit and then searches thousands of affordable alternatives to find the perfect match, further tailoring her recommendations based on each fan’s preferences.
The Google Pixel 3 on EE is the ideal smartphone for capturing all the fast-paced, red carpet action. Featuring the latest Top Shot technology, Pixel gets smiles, not blinks, so Shudu will always gets the perfect shot, enabling the AI stylist to share exclusive content in seconds. The Pixel’s Group Selfie mode will mean she can get more stars in the frame — no selfie stick required — and Night Sight mode will bring out the best detail in those snaps taken after dark.
Pete Jeavons, Director of Brand Marketing, EE
Our award-winning network has always let you do more of what you love in more places. This year we’ve gone further than ever to challenge what people might think is possible by using 5G and AI to bring digital supermodel Shudu to life on the BAFTA red carpet.
