MDS Global, a leading BSS-as-a-Service provider announced next generation service provider Parlem as a new customer.
Parlem has chosen MDS Global’s VNOnDemand Analytics as a packaged service, in order to help answer critical business questions and deliver valuable benefits.
Parlem, an MVNO based in Barcelona, Catalonia, offers communication services including mobile, fixed, cloud applications and ADSL/FTTH services to enterprises. Services can be managed via apps as part of a user-friendly service providing control over elements such as virtual lines, visual voicemail and VoIP. The digital nature of the offer provides an opportunity for consumer behaviour to be analysed to ensure that Parlem continues to closely understand their subscribers needs.
MDS Global’s VNOnDemand Analytics solution further facilitates Parlem’s customer-centricity. Providing insight on service usage, profitability, sales, customer segmentation and business assurance, the cloud service offers the following benefits:
· Prioritisation and optimisation of services based on popularity/revenue.
· Visibility of targets and costs during the planning process.
· Optimisation of sales channels.
· An understanding of where to target retention programs.
· Visibility of business process performance.
All of these benefits will ultimately lead to improved customer service, greater customer retention, and an improved product offering, tailored to their market.