Orange Spain, an innovator in the telco space and the second biggest telco operator in Spain, recently renewed its Orange TV service across Smart TV, web and Android TV Operator Tier by leveraging various technologies from TV App Agency.
In a world where OTT is in everyone’s mouth, reach is key and by partnering with TV App Agency, Orange was able to launch across multiple platforms significantly faster. That was achieved by using award winning TV App Engine, with its capability to build once and deploy to many platforms.
The TV App Engine enabled the rapid cross platform development of Smart TV apps to extend the availability of Orange TV and also generated the Android TV Operator Tier Launcher from one single set of code. This enabled Orange to keep a consistent experience across Smart TV and their STB offering.
To speed up the development even further, elements of TV App Template were used so that these apps could be built faster to meet the extremely tight launch timelines required by Orange.
Android TV Operator Tier is a key project for Orange Spain, as it will enable it to offer to their customers a more flexible and richer experience than previously. The Google platform now gives operators more control than ever before, where they can leverage their traditional IPTV offering and extend it with hybrid OTT offering, with a lot more content and apps.
This project is a perfect example where operators can replace outdated platforms quickly and also increase their reach by adding new platforms to their offering quicker.
It is highly recommend that you check the latest La Liga season on the new Orange TV apps.