Comviva has launced a new Unified Digital Experience Platform (UDxP) to help accelerate CSPs journey into digital services, by enabling them to deliver an integrated, automated, intelligent bouquet of services to customers, while ensuring a frictionless experience across channels.
Comviva said the new UDxP platform will help operators rise up the value chain by accelerating them on a more sustainable growth path in an increasingly digital world.
UDxP consolidates telecom offerings via an integrated digital platform which empowers retail and enterprise customers to control and manage multiple services through digital self-care on their preferred channel such as mobile, web, smart-watches, USSD or SMS. The high degree of personalization available on digital self- care through new technologies like AI and machine learning will allow operators to provide improved service levels based on deep actionable insights comparable to industry disruptors.
As faster time to market is an important pre-requisite for provisioning digital services, Comviva’s UDxP platform provides pre-built self-care modules, as well as a smart integration layer based on XSLT for ensuring faster time to market through efficient and rapid integrations. This allows the digital service provider to launch services quickly and efficiently, without disrupting business flows. On the revenue front, UDxP provides engagement and re-engagement modules to ensure an operator’s average revenue per user (ARPU) is enhanced and return on investment is improved.
Amit Sanyal, VP & Executive Head - Consumer Value Solutions, Comviva
In today’s digital world, communications service providers have to reimagine their business models to survive the twin threat of decreasing ARPUs and increasing OTT threat. In this shifting paradigm, digital self-care will help service providers to drive the shift from connectivity to capitalizing on digital demand.
