Audience Acuity announced that Sprint has licensed its National Consumer Database, Super Identity Graph and Business Database solutions.
Audience Acuity says its data and services result in improved operating and marketing efficiency across direct or digital marketing, customer support or operational applications and customer identification or Internet of Things (IoT) applications.
Sprint has also engaged Audience Acuity’s professional services team to integrate its data products into Sprint’s marketing and operational infrastructure. The two companies will collaborate to drive new customer acquisition in targeted geographic areas.
Audience Acuity will also help Sprint manage consumer engagement across devices, websites, call centers and store fronts providing their consumers with an integrated and seamless experience.
Jeff Berke, CEO of Audience Acuity
Over the past decade the size and complexity of the marketing ecosystem has grown dramatically. Mobile devices, social platforms, the Internet of Things and data fragmentation have dramatically increased the complexity of consumer marketing. Now there is a mandate for accurate omni-channel information to support marketing and operational-related investment.
Allan Samson, SVP, Marketing, Sprint
Reorienting our data using a customer-centric focus and accurately attributing behavior to carefully executed, multi-channel activities will be crucial to our acquisition strategy. We selected Audience Acuity because of their experience implementing enterprise-wide solutions.
