Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced the release of Firstly Mobile.
Firstly Mobile, the company’s latest next-gen content discovery platform, creates a smarter smartphone experience for consumers, a safer brand experience for advertisers and a bigger revenue opportunity for carriers and OEMs.
Firstly Mobile consists of the Firstly Mobile Platform for carriers and OEMs and Firstly Mobile Media, a collection of premium properties for media buyers.
The Firstly Mobile platform creates native device experiences that make the smartphone better. Now, your phone conveniently brings you the content you love when transitioning between mobile activities -- such as when you open a new browser tab to start a new search, swipe to find recent apps or at times when you unlock your phone to fill idle moments.
According to Mobile Posse, the Firstly Mobile Platform drives greater consumer engagement and boosts advertising revenues for carriers and OEMs through three solutions:
- firstAPP – A time-saving unlock agent that decides when to change the first app a user sees after unlocking their phone into a personalized content experience
- firstPLACE – A Minus One destination that’s the first place to look to find something interesting
- firstPAGE – A personalized web portal experience that adds curated stories to the first page seen when launching the browser
Firstly Mobile Media offers a trusted and proven source for effective media buys for advertisers through premium mobile websites and apps, which are operated in partnership with major U.S. mobile carriers, creating a brand-safe environment for consumers, advertisers and publishers alike.