Tech Mahindra and Microsoft have teamed up to create a Distributed Ledger Technology (DLT)-based solution to combat the issue of spam calls and fraud risks, to protect user information, as well as the integrity of the telecom sector.
Based on Blockchain technology and built on Microsoft Azure the solution aims at mitigating the issue of unsolicited commercial communication (UCC) in the country.
The Telecom Regulatory Authority of India (TRAI) has stated that UCC or spam calls are a major nuisance to telecom subscribers across the country and has been working with stakeholders to curb this menace.
The DLT-based solution brings all the relevant parties in the ecosystem onto blockchain, helping telecom service providers and telemarketers take care of preference registration, consent acquisition, dynamic preference setting, stakeholder onboarding, header registration, template registration, scrubbing service, and complaint handling and tracking – which are in line with the tenets of the TRAI regulation.
The solution will be a shared, secured ledger of UCCs distributed across a network of computers, which will ensure a transparent and verifiable system to help companies mitigate UCC on their networks. It conforms to the recently passed TRAI regulation and will enable all ecosystem players to comply to it.
Rajesh Dhuddu, Global Practice Leader, Blockchain, Tech Mahindra
This Distributed Ledger Technology (DLT)-based solution will enable enterprises to stop financial frauds and perpetration of misleading financial information by unregistered telecom marketers who rampantly use the SMS service of Telcos.
Wollfgang Metze, Chief Consumer Officer, Telefonica Deutschland
With a Microsoft Azure blockchain-powered solution, we will ensure that we mitigate loopholes used by fraudsters and spammers to reach end users. Microsoft believes blockchain has significant potential to eliminate waste, fraud and abuse from markets of all types.
