Claro Taps fonYou’s iCarrier Platform to Deliver AI-powered, Personalized Offerings to Customers

11 months ago
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Claro Taps fonYou’s iCarrier Platform to Deliver AI-powered, Personalized Offerings to Customers fonYou's iCarrier Platform, Image Credit: fonYou

Claro is working with fonYou to deliver AI-powered, personalized offerings to its customers, resulting in increased revenues in Ecuador and Central America.

Claro Central America covers Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama, which combined with Claro Ecuador adds up to 24 million customers.

According to fonYou, mobile customers in Ecuador and Central America largely rely on prepaid voice and data bundles, leading to millions of failed attempted voice or data sessions when their credit has run out. fonYou’s iCarrier identifies customer-originated calls with insufficient credit to deliver an optimal offer in real-time. This means that customers can complete calls by means of collect calls, financed micro-bundles, or credit card top-ups, which leads to increased customer satisfaction while securing revenue continuity for Claro.

fonYou’s iCarrier platform uses proprietary machine learning algorithms and utilizes Google Cloud infrastructure for implementation. This makes it a smart solution that minimizes carrier investment and operational cost as there is no need for on-site hardware deployment. The platform employs tools for voice recognition and big data processing, which is used to transform raw customer data into real business opportunities that make a positive impact on the bottom line of the operator.

With fonYou’s iCarrier, Claro is seeing several thousand additional paid calls each day, which would otherwise have resulted in zero revenue for the carrier, claims fonYou.

Fernando Nunez Mendoza, CEO, fonYou
Our iCarrier platform combines advanced analytics, machine learning and state-of-the-art Cloud tools that allow Claro to deliver the right offer to the right customer at the right time.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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