Fixed broadband bundled offerings have increased steadily over the past few years in the OECD countries and by 2014 there were as many bundled as single services, according to Strategy Analytics' latest report.
In the latest OECD Fixed Broadband Price Benchmarking Service update 115 out of 128 providers’ (89%) found to offer bundled services.
Providers are pushing customers towards taking up bundled services for a variety of reasons, such as increased revenues for multiple services, and improved customer retention/less churn.
From the customer perspective, there is often a clear cost benefit, as taking up more than one service will include a discount to services taken individually. Another possible benefit can be the inclusion of ‘extras‘ such as call packages, extra TV channels or additional mobile data accompanying the fixed broadband service.
To address bundle pricing in a more detailed and complete way, Strategy Analytics said it has developed a service specifically aimed at bundled service pricing – Teligen Bundle Benchmarking service.
This new service offers a comprehensive extension to the bundled service pricing from OECD Fixed Broadband Price Benchmarking.