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America Movil Deploys Flytxt’s Analytics and Marketing Automation in 6 Markets in Central America

4 months ago
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America Movil Deploys Flytxt’s Analytics and Marketing Automation in 6 Markets in Central America Image Credit: Flytxt

Telecoms giant America Movil Group has gone live with the Flytxt’s analytics and marketing automation solution in six markets in Central America.

Flytxt’s artificial intelligence-driven, proprietary technology NEON-dX is being deployed by Claro Americas, a part of America Movil Group and one of the largest operators in Central America.

NEON-dX is now helping Claro better engage with millions of customers in Guatemala, Honduras, Nicaragua, El Salvador, Panama and Costa Rica, said Flytxt.

The Company claims that NEON-dX has been proven to consistently deliver 2-7% uplift on net revenue for Flytxt’s telecom clients. Under the current deal, the product has replaced Claro’s in-house, manual tool in Central America, freeing up vital manpower and producing deeper, longer and more personalized relationships with customers.

Apart from these six countries in Central America, NEON-dX is also being deployed in three other markets in South America. 

Claro is harnessing the full application of NEON-dX in Central America, including the Precision Marketer and Intent Management applications, allowing the firm to maximize the effectiveness of its customer value management (CVM) services.

Through its proven pre-packaged analytical models and dashboards for driving omni-channel digital engagement, NEON-dX boosts market share by improving customer engagement.

Dr. Vinod Vasudevan, CEO, Flytxt
We are currently helping more than 100 companies across the globe to maximize the economic value of their customer data, including many of the biggest names in the telecoms industry, where NEON-dX has been proven to cut churn and increase product uptake, among other positive impacts

Enrique Viau, Business Intelligence Manager, Cisco
We offer our customers an incredible portfolio of value added services and enhanced communications so it is vital that we ensure the highest levels of engagement for them. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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