Telecoms giant America Movil Group has gone live with the Flytxt’s analytics and marketing automation solution in six markets in Central America.
Flytxt’s artificial intelligence-driven, proprietary technology NEON-dX is being deployed by Claro Americas, a part of America Movil Group and one of the largest operators in Central America.
NEON-dX is now helping Claro better engage with millions of customers in Guatemala, Honduras, Nicaragua, El Salvador, Panama and Costa Rica, said Flytxt.
The Company claims that NEON-dX has been proven to consistently deliver 2-7% uplift on net revenue for Flytxt’s telecom clients. Under the current deal, the product has replaced Claro’s in-house, manual tool in Central America, freeing up vital manpower and producing deeper, longer and more personalized relationships with customers.
Apart from these six countries in Central America, NEON-dX is also being deployed in three other markets in South America.
Claro is harnessing the full application of NEON-dX in Central America, including the Precision Marketer and Intent Management applications, allowing the firm to maximize the effectiveness of its customer value management (CVM) services.
Through its proven pre-packaged analytical models and dashboards for driving omni-channel digital engagement, NEON-dX boosts market share by improving customer engagement.