PLDT Launches First Converged Smart Store to Serve as One-Stop Digital Hub

PLDT Launches First Converged Smart Store to Serve as One-Stop Digital Hub Image Credit: PLDT

PLDT and Smart formally unveiled the first ever PLDT-Smart store — a one-stop digital hub and converged store which caters to customers from PLDT Group’s three flagship brands: PLDT, Smart, and Cignal. 

The store features customer-centric design and innovative digital installations to level up the service experience in-store. Located right in the heart of a bustling business district, PLDT-Smart Store allows customers from the brands to access and enjoy industry-leading digital solutions for home and mobile. 

Digital home away from home The PLDT-Smart store was designed to be sleek and modern yet at the same time, warm and accommodating — a comfort zone for digitally savvy Filipinos. The overall aesthetic puts emphasis on highlighting content, ease of access, and immersive experiences. 

The store is supervised by Experience Officers who are equipped to handle any customer concern and provide expert tailor-fit advice based on a customer’s unique digital needs.  Digital installations include a self-service InfoTouch booth which allows customers to view and print billing summaries, check account details and make repair requests, among others.

Those who want to settle their bills or request a change of SIM card without queuing can also use the Smart Super Kiosk. The Broadband Visualizer allows customers to check data usage for different types of online activities as well estimate download and upload times.

This is particularly helpful for customer deciding on a broadband plan. An Interactive Table lets guests browse, play, watch or listen to music while waiting for their companions in-store. Selfie-savvy customers will also enjoy taking life-size photos with adorable filters using the Augmented Reality Wall.  

Alex O. Caeg, Smart Retail Head, PLDT
The group’s thrust towards convergence and the launch of the PLDT-Smart Store is intended to bring the best digital experiences closer to customers.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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