Ericsson Media Solutions, Wednesday announced the launch of its MediaFirst End-to-End Ultra High Definition (UHD) solution, a software-based, multi-application media processing and encoding platform to deliver UHD content
Ericsson ConsumerLab TV and Media research highlights how TVs with higher picture quality are becoming more prevalent. Ownership of HD TVs has increased from around 75 percent in 2012 to almost 85 percent in 2017, while 4K/UHD TVs are now present in over a fifth of all homes.
The MediaFirst End-to-End UHD solution includes: AVP System Encoder, to provide a future-proof modular architecture that allows on-site upgrades with no hassle or interruption. Powered by Ericsson Media Solutions’ first in-house programmable video chip, AVP encoders deliver MPEG-2 and MPEG-4 AVC and HEVC efficient compression, with a smooth upgrade path to 4K UHDTV.
MediaFirst Content Processing delivers ‘no compromise’ UHD TV decoder with high bitrate, superior low latency 4K HEVC decoding and future proofing flexibility for current and evolving HDR standards. MediaFirst Video Processing packaging and encoding for on-demand and live, enables the distribution, personalization and monetization of multiscreen high-quality UHD HDR video services, and supporting tone mapping conversion required for SDR displays.
Enabling TV service providers the capability to differentiate even further with this End to End Ultra High Definition solution, Ericsson Media Solutions can combine the Ericsson Video Storage and Processing Platform (VSPP) and MediaFirst TV Platform powering a unified solution for cloud DVR, on-demand and time/place-shifted TV services, supporting all media and screens, up to Ultra HD resolution.
Boris Felts, Head of Products and Solutions, Ericsson Media Solutions
As ownership of 4K/UHD and HDR ready TV sets increases, each generation of portable device is pushing the limits of screen resolutions. There is a huge opportunity for operators to differentiate by delivering more immersive and high-quality viewing experiences.
