True Corporation has started the implementation of Comarch Loyalty Management services to replace the existing loyalty application.
True Corporation is a telecommunications company that controls the largest cable TV provider in Thailand - TrueVisions, the largest Internet service provider in the country - True Internet and the second largest Thai mobile operator - TrueMove H with 25 million subscribers.
To more effectively handle the growing number of customers and data, True has decided to replace the current True You application with a new, future-proof and potentially extensible solution. True You loyalty program boosts over 11 million users on the Thai market.
The project was started in January 2018, and the first phase of implementation is planned for the fourth quarter of 2018.
