Zain Group Selects GENBAND’s SMART EDGE Solutions

GENBAND, a leading developer of multimedia and cloud communications solutions, announced that Zain Group, a pioneer in mobile communications across eight markets in the Middle East and North Africa, has selected GENBAND’s SMART EDGE solutions to support the launch of its IP eXchange (IPX) interconnect and wholesale voice operation.

"GENBAND’s SMART EDGE™ solution, consisting of the QUANTiX™ Q20 Session Border Controller (SBC) and GENView Real-time Session Manager (RSM), will enhance Zain’s ability to offer advanced new multimedia services across its existing voice and data infrastructure."

“GENBAND is helping Zain Group set the foundation to be a major IPX hub operator in line with our strategy to enrich voice and data offerings to our customers,” said Henri Kassab, Director of Roaming and Wholesale, Zain Group. “Primed with already significant organic traffic from existing customers and powered by GENBAND’s market-leading session management capabilities, our wholesale voice network will take advantage of our wireless technology leadership and coverage in our countries of operation. GENBAND understands our business challenges and supplied a technical solution that meets our needs for fast deployment, cost effectiveness and strong service level agreements.”

“The Middle East IPX and wholesale market is one of the most vibrant in the world and Zain is always at the forefront of innovation and cutting-edge technology,” said Haitham Shubair, Vice President for the Middle East Region for GENBAND. “With GENBAND’s compelling future-proof offer, Zain’s end-customers will enjoy enhanced SIP-based IP interconnect voice and multimedia services through its wholesale network with the highest level of service and high reliability.”

Source - Genband (May 22, 2013)  

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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