PLDT wireless unit Smart Communications recently released the Antique Guide app, bringing the digital tourism program to the province.
Developed in partnership with InnoPub Media, the app contains information useful to visitors and students, such as historical background, local folklore and other interesting cultural trivia. It also lists things to do and places to see.
The digital tourism program also includes the installation of markers with quick response (QR) codes and near field communication (NFC) chips in popular tourist spots and heritage sites. Through an NFC chip or QR code reader, mobile users will get on their phones detailed information about the said landmark. More QR code markers will be deployed in other areas within the province, said the Operator.
To help enhance efforts in communication, as well as disaster preparedness, Smart also turned over to Antique its Infocast system. Smart Infocast is a short message service (SMS) broadcast platform that will enable the provincial government to send news updates, weather alerts, and other important information to its constituents through text message.
With the Smart Infocast, provincial authorities can send relevant updates to subscribers, who, in turn, can also send reports and feedback by replying to the message.
