Singapore's StarHub last week announced its intention to venture into the electricity sector in partnership with Singapore-based sustainable energy firm Sunseap.
StarHub and Sunseap are entering Singapore’s Open Electricity Market, starting with the Energy Market Authority’s soft launch in Jurong and culminating in the full liberalisation of the retail electricity market in the second half of this year.
Starting next month, StarHub and Sunseap will offer customers a choice of two clean energy subscription plans named Green Life and Green Save.
Households will be able to switch out of their existing electricity retailer and go solar without the hassle of owning or installing solar panels. Consumers will be free to choose their desired electricity retailers according to their usage patterns and the prices offered.
Switching electricity retailers will be seamless; there will be no disruption and customers can continue to enjoy the same quality and reliability of electricity supply.
As part of this joint operation, StarHub and Sunseap are collaborating on various fronts which include customer service, billing and sales, to ensure a fuss-free experience for households.
Both companies are also exploring opportunities in smart energy and Internet of Things solutions to bring continued benefits to customers.
Sunseap’s solar energy is harvested from its rooftop solar systems across more than 1,000 buildings in Singapore, including public housing estates as well as commercial and industrial buildings, which convert sunlight into solar energy.
Howie Lau, CMO, Starhub
Working together with Sunseap, we are excited to offer households a compelling way to live a lower carbon footprint lifestyle using the Sun’s energy. Leveraging each other’s expertise, we will bundle essential services from mobile, pay TV, broadband and electricity in attractive packages for customers, who are becoming more environmentally-aware.
Frank Phuan, Co-Founder and CEO, Sunseap Group
This will make it easy for both existing and potential StarHub customers to switch to solar energy without any break in their regular electricity service.
