Fortumo and Apigate, a subsidiary of Axiata Digital, announce their latest collaboration to launch content services in Cambodia via Smart Axiata’s Direct Carrier Billing API.
This collaboration will enable Smart’s subscribers to make payments in app stores for digital content and games by conveniently charging the payments to their mobile phone bill.
Almost half of Cambodians own a smartphone, while credit card ownership in the country is below 3 percent. This implies a majority of users have the ability to access free online content, without the ability to pay for premium services. Direct Carrier Billing API helps digital merchants overcome this challenge by allowing any prepaid and postpaid mobile user to make payments through their telco balance instead.
Through this collaboration, Fortumo is only required to integrate once with Apigate to deploy premium content by digital content providers at a faster rate and reduced costs to more than 8 million Smart subscribers.
Apigate provides Fortumo with immediate access to the Cambodian API marketplace, thus enhancing sales and business reach for all parties involved.