PLDT Taps Qwilt's Open Caching to Optimize Content Delivery and Improve QoE

9 months ago
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PLDT Taps Qwilt's Open Caching to Optimize Content Delivery and Improve QoE Image Credit: Qwilt

PLDT will tap Qwilt's open caching solution to optimize content delivery and further improve Quality of Experience (QoE) for its customers.

The growing demand for streaming media is not surprising given that the Philippines ranks number one in the world for time spent on social media according to the report Digital in 20171. Furthermore, the rapid growth of Internet users, which grew by 27% between January 2016 and January 2017, means Internet penetration in the Philippines reached 60% of the population, sharply higher than the worldwide average penetration of 50%.

These trends mean mobile and fixed broadband networks are being flooded with live and on-demand streaming video throughout the day. Increasingly, service providers are now deploying a new, open network architecture for content delivery which is essential to meet requirements for scale and quality.

Qwilt said its open cache solution is engineered specifically for high performance and scalable video delivery in the demanding environment of high capacity service provider networks. Qwilt's solution is delivered as a fully managed service to speed deployment and streamline ongoing operation.

The broader operator organization -- including network planning, engineering and operations teams -- benefits from comprehensive media analytics, which offer insights into growth trends, content sources and consumer preferences.

By relying on open caching for online video delivery at the network edge, service providers can substantially reduce network capital and operational costs as they scale -- a typical open cache deployment yields a return on investment (ROI) in less than 12 months, claims Qwilt.

Oscar Enrico Reyes, Jr, SVP and Head of Consumer Business for Market Development, PLDT
By deploying Qwilt open caching, we are bolstering our network for the future demand for live and on-demand streaming services.

Alon Maor, CEO and co-founder, Qwilt 
In the Philippines, streaming video consumption is at an all-time high and continues to grow rapidly. As we’ve seen elsewhere, with increased demand for online video, there is an urgent need for a new network architecture to help service providers manage this dramatic growth.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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