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Orange Egypt Boosts Mobile QoE with Openwave Mobility's NFV-based Mobile Traffic Management

7 months ago
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Orange Egypt Boosts Mobile QoE with Openwave Mobility's NFV-based Mobile Traffic Management

Orange Egypt has selected Openwave Mobility’s NFV-based Traffic Management solutions to deliver exceptional Quality of Experience (QoE), a crucial feature for today’s mobile subscribers.

According to industry estimates, mobile data in the region is expected to grow at a CAGR of 65 percent over the next five years. Subscribers in the Middle East also reflect the overall global trend for sharing and streaming mobile videos. Additionally, the resolution quality of videos has increased with around 38 percent of all mobile video traffic now being HD.

As mobile networks carry increased traffic loads, subscribers can suffer poor QoE including long wait times and video buffering. Over-The-Top (OTT) players are applying encryption protocols which stifle the ability for mobile operators to use conventional traffic management technology to manage subscriber QoE.

To combat this challenge, Openwave Mobility said its traffic management solutions enable transparent classification of encrypted traffic flows (HTTPS , QUIC and 0-RTT) to balance picture and playback video qualityin real time. The solution also learns from network congestion patterns and accelerates mobile data and provides encrypted and unencrypted filtering technology to protect Orange Egypt subscribers from inappropriate content.

Recently, the Operator has also selected Openwave Mobility’s NFV-based download acceleration and encrypted video management solution to enhance subscriber QoE and manage rising encrypted video traffic.

Hesham Siblini, CTO, Orange Egypt
Our network has seen a major spike in mobile data usage, so we needed a way to handle the different types of traffic. Openwave Mobility’s solution enables us to optimize our live streaming data, regardless of whether it is encrypted or not, which ultimately delivers a seamless experience for our subscribers.

Indranil Chatterjee, SVP of Products, Sales & Marketing, Openwave Mobility 
Our exclusive survey in the Middle East found that video buffering is a major frustration, causing subscribers to abandon a video within just six seconds — and potentially driving them into the arms of competing mobile operators. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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