Fortumo has launched an updated version of its Bundling Platform that opens up new partnership opportunities for video on demand (VOD) services on its platform.
The new platform enables VOD providers can now partner up with satellite and cable TV networks for user acquisition and monetization through the Bundling Platform, said the Company.
Over the past few years, smartphone ownership has grown to similar levels with TV ownership in both mature and emerging regions of the world. At the same time, TV consumption is limited due to its lacking physical reach.
Fortumo’s bundling platform enables VOD providers to use the identity of customers present on satellite and cable networks for authentication, provision marketing offers such as free trials to them and collect payments through broadband billing for premium content.
Beside bundling, the platform includes the capability to collect payments from users through broadband and carrier billing, as well as customer communication (2FA, notifications and marketing) through SMS-based messaging, added Fortumo.