Bell Canada, the number one television provider in Canada has selected Ericsson to power its next generation multiscreen TV services.
Ericsson’s MediaFirst TV Platform solution will enable Bell to offer an enhanced, personalized and converged multiscreen TV experience to its more than 1.5 million Fibe TV and Alt TV subscribers in Canada.
The multi-year deal expands on the companies’ long-term relationship, which dates back to the 2010 launch of Bell’s Fibe TV service and deployment of Mediaroom, the world’s leading IPTV platform. When integrated with Mediaroom, MediaFirst will deliver an agile, next generation TV platform with the necessary flexibility to easily incorporate third party apps.
Ericsson’s MediaFirst TV Platform is a software-defined, media-optimized cloud-based TV platform. It provides a converged multiscreen experience including Pay TV in-home, TV Everywhere and OTT services and embraces all content sources and delivery networks.