Citrix Unveils Bytemobile Insight to Empower MNOs for Data Monetization and Better Customer Experience

Citrix unveils a big data analytics solution for Mobile Network Operators (MNOs), ByteMobile Insight, is designed to enable real time and actionable analytics for monetization, marketing and customer care. The new analytics solution that can operate on a stand-alone basis or integrated as part of big data architecture will provide a comprehensive view of mobile data usage, enabling MNOs to create new revenue streams, improve marketing effectiveness and increase subscriber loyalty.

Citrix presented the solution at the recent Mobile World Congress (MWC), saying that ByteMobile Insight is a purpose-built solution encompassing data acquisition, processing and business intelligence, built on a carrier-grade analytics platform.  The system not only collects and enriches usage, location and customer relationship management (CRM) data from a wide variety of sources, including  ByteMobile platforms deployed in the mobile core network, it can also share the infomation with third parties such as publishers and brands. Citrixs adds that, actionable analytics can be provided via multiple interactive user interface such as as ready-to-use reports, API and file extracts, enabling marketers to access 360 degree view of data with fine-grained segmentation and pricing models. The systems also allows subscribers themselves to better access insight into their usage patterns, enabling them to better manage the customer experience, promote loyalty and reduce call volume and duration.

“Citrix is addressing a gap in the market for an analytics solution that can be quickly deployed to collect and correlate usage data from multiple sources and translate that into ready-to-use, well visualized, a la carte insights for any non-technical stakeholder in the organization to use,” said Ari Banerjee, senior analyst, Heavy Reading. “By optionally combining ByteMobile Insight with the ByteMobile Adaptive Traffic Management system as a network source, Citrix is able to both accelerate time-to-insight and enrich the data with comprehensive user experience metrics, making that data more valuable in the process.”

"More than 140 operators around the world have deployed ByteMobile web and video optimization solutions to improve subscriber quality of experience (QoE), increasing data consumption and subscriber loyalty in the process,” said Chris Koopmans, vice president and general manager, Service Provider Platforms at Citrix. “With ByteMobile Insight, we’re taking the logical next step, which is to enable operators to further enhance the customer experience and more directly increase revenues, by leveraging their own usage data, including the user experience insight we enable through our other products.”