Mahindra Comviva has launched mobiquity® Wallet, a fully integrated digital wallet platform that supports NFC, QR codes and Bluetooth Low Energy (BLE), offering security, ease of use and rich features that work on multiple connected devices to the customers of banks, telecom operators and retailers across the globe.
According to Mahindra Comviva, the platform will bring in agility to develop an ecosystem and increase revenues from existing customers and simultaneously boost customer acquisitions. Mahindra Comviva added that the solution which bundles location based promotions, automated coupon redemption and loyalty card selection during checkout enabling single click payments offers support for personalization, multiple value-added services and payment methods to enrich consumers’ path to purchase. The solution also enables businesses and their partners to fully leverage the potential of social media and data analytics for word of mouth advertising and one-on-one marketing. It will also help realize the full potential in a customer’s path to purchase, from discovery & payments to inducements & loyalty.
Srinivas Nidugondi, Senior VP & Head of Mobile Financial Solutions, Mahindra Comviva said “Consumer needs are constantly evolving and we are proud to launch a digital wallet solution that focuses on consumer experience and purchase journey for payments. mobiquity® Wallet aims to deliver a connected experience to the consumers and is designed to support a large and complex ecosystem.” “Our mobiquity® Wallet will allow businesses to re-engage and connect directly with their consumers, drive growth, and deepen their brand image by staying relevant to the change in markets and behaviours’,” added Srinivas.
