TELUS is deploying Ericsson MediaFirst TV Platform to power its next-generation Pay TV service, Optik TV to deliver seamless and personalized TV experiences across devices.
Enhanced Optik TV App combines features of previous apps, enabling TELUS customers to watch live TV, set recordings and watch On Demand content – all on-the-go from a single interface.
Ericsson MediaFirst TV Platform is an end-to-end media platform for the creation, management, and delivery of next-generation Pay TV. Built using leading-edge cloud-based architecture, it enables operators and content providers to deliver seamless, personalized and intuitive TV experiences to consumers anytime, anywhere and on any device, said Ericsson.
The platform also provides advanced analytics tools which enable operators to target relevant content and promotions to viewers, increasing revenue opportunities and helping to reduce churn. The cloud-based platform, which is constantly evolving through Ericsson’s DevOps approach, also offers flexibility, scalability and agility to adapt to consumers’ constantly evolving behaviors and needs.
TELUS is using Ericsson MediaFirst TV Platform to enhance its Optik TV service across all platforms and all devices. As part of the first phase, TELUS has recently launched its new Optik TV app to almost one million customers in British Columbia, Alberta and Quebec.