NICE Partners Brightstar to Expand to India, Sri Lanka, Bangladesh and Nepal

NICE Partners Brightstar to Expand to India, Sri Lanka, Bangladesh and Nepal Image Credit: Brightstar

NICE announced a new strategic partnership with Brightstar India, a leading mobile device and IT infrastructure management company.

The collaboration will support a regional launch of NICE Uptivity, the comprehensive scalable workforce optimization solution for the small and medium-sized enterprise (SME) market.

Brightstar India, a branch of the leading mobile services company Brightstar Global, manages devices and accessories across the wireless ecosystem and provides IT infrastructure products.

In addition, facilitated by its partnership with NICE, the company is expanding its enterprise solution offerings in key industry verticals.

Together, NICE and Brightstar India are introducing a cutting-edge workforce optimization suite to mid-market organizations in India, as well as to markets in Sri Lanka, Bangladesh and Nepal.

NICE Uptivity is an intuitive, easy-to-use solution that incorporates robust recording, quality assurance, speech and data analytics, and coaching tools, as well as real-time, customer survey and performance management features. Its unique flexibility, based on a modular structure, facilitates independent custom configurations, easy implementation and superior scalability.

Darren John Rushworth, President, NICE APAC
The Brightstar India and NICE partnership is about bringing the market leading WFO suite for SMEs to the Indian and South Asian markets. 

Deval Parikh, CEO, Brighstar India 
As NICE’s globally recognized recording and workforce management solutions are incorporated in NICE Uptivity, we believe that our partnership is well positioned to rapidly meet a growing demand for improved performance in the SME market in India.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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