Tecnotree and Comptel have partnered to help communications service providers (CSPs) overcome the challenges of creating and delivering complex, triple-play orders that include mobile, fixed broadband and television services. At Mobile World Congress, the companies will offer a joint solution demonstration, which is a pre-integration between Tecnotree AgilityTM Unified Product Catalogue and Comptel Order Management, to show operators how they can more easily manage the lifecycle of individual services and make better business decisions—all to optimise the customer experience.
Tecnotree Unified Product Catalogue is a business process tool for managing the lifecycle of targeted convergent offerings. With functionality including bundle creation, pricing and dynamic recommendations for selected customer segments, and business reporting to follow up on commercial success, CSP’s business management can rapidly adjust the customer offering on-demand. The provided 360-degree view to all products and services coupled with rules-based control over possible offering combinations, can result in significant business benefits such as an increase in the average revenue per user (ARPU). Comptel Order Management is a key component of the Comptel Fulfillment platform, which supports more than 130 operators around the world and runs on networks with more than 800 million customers. It automates the management of complex customer orders and turns them into delivered services. Comptel’s flexible, yet robust approach helps CSPs reduce manual errors, minimise operational costs, streamline fulfillment processes and support service innovations.
“Consumers and corporate customers alike are demanding increasingly complex service bundles from their CSPs. Operators face even greater challenges when trying to deliver these, all while packaging their offerings up quickly, accurately and consistently in order to keep customers satisfied,” said Antti Koskela, chief technology officer, Comptel. “Our new joint solution demonstration with Tecnotree shows how CSPs can put this issue firmly behind them with a highly automated approach and focus on growing their businesses.”
”Instead of market share, CSPs are focusing on profitability now. Bundled offerings can act as a catalyst for higher profitability provided that the business processes and tools are in place for mass customisation and personalisation of services. Also, an ability to target different customer segments with dynamic, analytics and actionable insight-based recommendations can turn into a competitive advantage and improve customer loyalty,” Ilkka Aura, chief commercial officer, Tecnotree, explained.
Source -Tecnotree
