Smart Communications, one of the largest wireless service providers in the Philippines has deployed an Amdocs solution enabling personalized and contextualized customer engagement.
Smart deployed the Amdocs solution to support its entire subscriber base of nearly 60 million prepaid and postpaid subscribers.
The solution is powered by the Amdocs aia platform which the company first introduced at the MWC in February. The platform which offers a rich set of telecom-specific, real-time intelligence capabilities, enables Smart to create personalized customer journeys that deliver the most relevant products, messages or offers to Smart subscribers, at the most appropriate time and over the most appropriate channel.
The Amdocs solution was deployed to connect to key Smart data sources, including Smart's enterprise data warehouse and CRM and charging systems, offering a real-time view of the subscriber across all the channels on which they are active. It then leverages real-time data analytics to determine the right time to engage with the customer and what to offer, continuing to optimize the customer journey in real-time. Amdocs is also delivering dedicated consulting services to help Smart formulate marketing strategies based on deep market insights, for better business results.