Smart Deploys Amdocs Solution for Personalized and Contextualized Customer Engagement

Smart Deploys Amdocs Solution for Personalized and Contextualized Customer Engagement Image Credit: Amdocs

Smart Communications, one of the largest wireless service providers in the Philippines has deployed an Amdocs solution enabling personalized and contextualized customer engagement.

Smart deployed the Amdocs solution to support its entire subscriber base of nearly 60 million prepaid and postpaid subscribers.

The solution is powered by the Amdocs aia platform which the company first introduced at the MWC in February. The platform which offers a rich set of telecom-specific, real-time intelligence capabilities, enables Smart to create personalized customer journeys that deliver the most relevant products, messages or offers to Smart subscribers, at the most appropriate time and over the most appropriate channel.

The Amdocs solution was deployed to connect to key Smart data sources, including Smart's enterprise data warehouse and CRM and charging systems, offering a real-time view of the subscriber across all the channels on which they are active. It then leverages real-time data analytics to determine the right time to engage with the customer and what to offer, continuing to optimize the customer journey in real-time. Amdocs is also delivering dedicated consulting services to help Smart formulate marketing strategies based on deep market insights, for better business results. 

Ernesto R. Alberto, Chief Revenue Officer, Smart
As opposed to the typical mass-market or segmentation-based marketing campaign, the Amdocs customer engagement solution powered by Amdocs aia allows us to target individual customers with products and services that can offer them the most value when they are most likely to need them.

Gary Miles, CMO, Amdocs 
Smart has previously deployed Amdocs Kenan for billing. Amdocs has a strong focus on Asia Pacific and has been active in the region for over 15 years, serving many of the area's leading service providers.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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