J:COM, Japan’s largest cable system operator, has selected Ericsson MediaFirst TV Platform, to enable an enhanced, personalized multiscreen TV experience to its 3.7 million subscribers.
The new TV service will provide J:COM subscribers with new features including a highly personalized, seamless TV experience on all screens and the ability to watch live TV and access content on demand on any device.
The basic design phase will commence in Q4 2017. Ericsson will also deploy the industry standard RDK in J:COM’s set top boxes and a conditional access system to enable the delivery of Ultra HD content. Additionally, it will deliver new monetization opportunities such as more effective content recommendation services, by leveraging Ericsson’s advanced data analytics.
Ericsson MediaFirst TV Platform is a software-defined, media-optimized cloud-based TV platform. MediaFirst TV Platform provides a converged multiscreen experience including Pay TV in-home, TV Everywhere and OTT services. It embraces all content sources and delivery networks and is integrated onto the RDK, enabling operators to benefit from the common underlying software of the RDK while retaining the ability to differentiate their customer facing TV experience.
The platform provides advanced analytics tools which enable operators to target relevant content and promotions to viewers, increasing revenue opportunities and reducing churn, said Ericsson.