Cloudera announced that Philippines' Globe Telecom has used the Cloudera platform to enhance customer experience and deliver real-time targeted marketing campaigns and offers to its 60 million customers
Globe Telecom is using machine learning with Cloudera to enrich customer experiences across channels and deliver targeted and optimized products and services, while maintaining compliance with the latest industry data regulations.
As expanding numbers of consumers adopt a digital lifestyle, telecommunications companies like Globe Telecom are looking to manage the increased volume of data with technologies like the Internet of Things (IoT) to glean real-time insights of consumer behavior.
Globe Telecom's mobile data traffic grew 85 percent from 151 petabytes (PB) in 2016 to 280 PB this year and mobile data is a growing and significant contributor to total mobile revenues for the first half of 2017 versus the similar period a year ago, according to Globe's quarterly results announcement.
With Cloudera Enterprise now at the core of Globe Telecom's data management architecture, the increasing volumes of data are ingested from different sources and channels into a centralized data hub and made available to all employees across the organization with full fidelity and security.
Gil Genio, CTIO, Globe Telecom
To sustain our growth, we are always looking for ways to improve customer experiences across our channels and touchpoints. Our ability to strategically manage and monetize information about our customers will enable us to deliver value-added products and further differentiate ourselves in today's competitive business landscape.
Mark Micallef, Regional VP, APAC and Japan, Cloudera
Globe Telecom can now use data to gain valuable insights, make accurate business decisions faster and deliver targeted marketing campaigns and offers to enhance their customer's experience.
