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MOTIFY by Openwave Mobility Brings Customer Engagement to New Levels

MOTIFY by Openwave Mobility Brings Customer Engagement to New Levels Openwave Mobility

Tango Telecom

Openwave Mobility

 

Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data,  launches MOTIFY,  a cloud-based push notification solution that enables operators to alert users in real-time when it matters. This unique solution empowers mobile operators to notify subscribers before incurring additional charges such as when nearing or exceeding their data limits or using data while roaming – all through an existing self-care application resident on the device. 

As well as charging notifications, MOTIFY can also be used by operators to reach subscribers with user-relevant promotions – driving new revenue streams. For example, offering data and video promotions ahead of an important sporting event or discounts to promote a new smartphone – all on ‘a first click first served’ basis. And crucially, MOTIFY enables operators to track and measure the success of each engaging offer and event.

MOTIFY among others brings benefits such as contextual notifications, reporting, instills Customer Loyalty and brings the operator brand to life. According to Openwave, at the moment operators primarily use SMS messages or emails to alert subscribers, both of which may be time delayed or simply result in the message getting lost in the noise. This lack of real-time engagement can result in ‘bill-shock’ and in any case, many tablets do not even support SMS. 

 “In business as in life, great timing really matters,” said John Giere, CEO at Openwave Mobility. “Get it wrong and you’ve missed the opportunity, but get it right and you are building customer loyalty. Today’s mechanisms for contacting subscribers such as email and text are stale and ineffective. Nobody wants to hear about charges after they have been applied or see an attractive offer when it’s too late. This is what MOTIFY is changing. MOTIFY provides unique promotional and monetization opportunities for operators and a personalized, rich user experience for subscribers. When time is critical, when every second counts, MOTIFY provides the means to reach subscribers anywhere, anytime – in real time”.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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