SAP Partners DigitalRoute for Telco Big Data to Enrich Customer Experience



SAP AG partners with DigitalRoute for an enhanced solution that brings together data from both operational and business support systems (OSS and BSS), providing unique insights that are expected to help communications service providers (CSPs) navigate towards monetizing their Big Data. Connecting these two key data stores makes it possible to give carriers a more complete view of customers’ experiences and interactions, which was not available before and could be the basis of insight that helps to reduce churn, create more successful service offerings and drive deeper customer satisfaction. 

By working together to create this enhanced offering, SAP and DigitalRoute are uniquely positioning themelves to deliver the holistic view and rapid insights that telecoms operators need. By merging Big Data derived from both network and business sources in real time, SAP and DigitalRoute plan to offer a solution that directly enables the CSP to address challenges like churn management, real-time IT and OSS-based Policy Control (PCRF), network experience management and more — all in a real-time and predictive way. This is intended to enable a CSP to quickly enrich and maximize a customer’s experience.  

SAP and DigitalRoute’s combined expertise in the OSS and BSS domains is unrivaled. This partnership will enable us to help our customers engage more meaningfully with their customers, providing 360-degree customer insight that is real-time, actionable and even predictive.” , Added Howard Stevens, Global General Manager, Telecommunications Business Unit, SAP.

Real-time insights based on Big Data drawn from operational and business sources gives telcos a platform and toolbox to drive enhanced customer experience. This quickly supports minimizing churn and enabling new services to reach market far more accurately matched to the customer’s interests than could be accomplished before. This also clearly shows that the partnership between SAP and DigitalRoute delivers real value beyond not only BSS but, now, across all aspects of the communications industry. I believe that the Big Data movement in telco will look to SAP and DigitalRoute to lead the way, said Johan Bergh, CEO, DigitalRoute

Source - DigitalRoute

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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