SAP AG partners with DigitalRoute for an enhanced solution that brings together data from both operational and business support systems (OSS and BSS), providing unique insights that are expected to help communications service providers (CSPs) navigate towards monetizing their Big Data. Connecting these two key data stores makes it possible to give carriers a more complete view of customers’ experiences and interactions, which was not available before and could be the basis of insight that helps to reduce churn, create more successful service offerings and drive deeper customer satisfaction.
By working together to create this enhanced offering, SAP and DigitalRoute are uniquely positioning themelves to deliver the holistic view and rapid insights that telecoms operators need. By merging Big Data derived from both network and business sources in real time, SAP and DigitalRoute plan to offer a solution that directly enables the CSP to address challenges like churn management, real-time IT and OSS-based Policy Control (PCRF), network experience management and more — all in a real-time and predictive way. This is intended to enable a CSP to quickly enrich and maximize a customer’s experience.
Source - DigitalRoute