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Comarch Debuts Digital Ecosystem Management for Telecoms-OTT Service Orchestration

Comarch Debuts Digital Ecosystem Management for Telecoms-OTT Service Orchestration Comarch

Ulticom

Comarch launches its Digital Ecosystem Management platform, offering communication service providers a comprehensive business solution that facilitates the management of the digital service value chain. The solution automates processes, from service inception, through its modeling, management and fulfillment, to customer service management and settlements with involved partners.

As the telecom sector faces increased market saturation and fierce competition from OTT (over-the-top) companies, whereby applications such as Skype or WhatsApp have been significantly eating into the revenue pie of both voice and SMS services, telecom service providers have started working with the OTT players, creating collaborative digital ecosystems. The collaboration enables both parties to jointly build and deliver services to customers with Telecom providers becoming service orchestrators and enablers.

Comarch says that its Digital Ecosystem Management facilitates the efficient management of multiple services provided by various parties. This includes resellers and providers of vertical applications such as rich media, commerce, cloud, contextual, M2M, and health. 

 

 Comarch Digital Ecosystem Management :Source-Comarch

Digital services blend content and information and are IT-centric and network adjacent. In contrast, traditional telecom services are network-centric, vertically integrated silos. If a cable is broken, telecoms already know which services or customers have been impacted. However, even now, in the existing cloud or “internet of things” environment, if an API of a given partner stops responding, it is hard to say how a particular digital service has been impacted from the customer’s perspective. Different and complex settlements, SLA fulfillment, and other areas that involve multi-cloud environments and partners require comprehensive management, all of which we address with our new platform, says Krzysztof Kwiatkowski, Head of BSS Solutions at Comarch.

"Telecoms have a number of resources they can use to their advantage in the context of digital services. In addition to networks, these factors include data security, quality of service, experience in cooperation with enterprise customers, trusted brand, and the potential of their existing customer base. Comarch has existing expertise in the area of digital services through projects that we have completed within the space of advanced billing projects as well as recent M2M and Cloud deployments. This addition to our portfolio reflects the new market challenges that CSPs are facing and enables us to successfully partner with them in realizing their strategies for the digital era, Krzysztof Kwiatkowski adds.   

Source - Comarch

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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