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Ericsson Wins Small Cell as a Service Deal from Chelsea FC

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Ericsson Wins Small Cell as a Service Deal from Chelsea FC Image Credit: Ericsson

Ericsson has signed a deal with Chelsea to provide Wi-Fi coverage to the club's Stamford Bridge stadium.

Free Wi-Fi coverage will be provided via the Small Cell as a Service connected venue business model whereby Ericsson designs, builds and operates the network on the customer’s behalf.

As a result, Chelsea FC will be able to provide fans throughout the stadium with a richer experience that enables them to interact digitally with each other, the club, friends and family.

In winning their fifth Premier League title in 2016/2017, Chelsea FC sold out every home match day at Stamford Bridge. Many fans used their smartphones to share photos and videos via social media, often stretching cellular networks to the limit. To ensure visitors can enjoy a seamless digital experience, Ericsson will design, build and operate a carrier-grade Wi-Fi access network and then manage it on Chelsea FC’s behalf.

Small Cell as a Service supports service providers’ cellular go-to-market models, enables businesses to monetize Wi-Fi, provides a business case for network build-out and improves end-user experience.

In 2015, Legia Warsaw became the first football club in Europe to sign a Small Cell as a Service contract with Ericsson. In 2016, Ericsson became the connectivity partner for the Ricoh Arena stadium in Coventry, England, home to Aviva Premiership rugby team Wasps and Wasps Netball.

Through four weeks of football mania in Brazil in 2014, the Nordic World Ski Championships in Sweden in 2015, the 2016 European football tournament in France, and the 2016 summer sports event in Rio, Ericsson ensured the networks kept pace with the fans. 

Chris Townsend, Commercial Director, Chelsea FC
We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge. Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family.

Arun Bansal, SVP, Europe & Latin America, Ericsson 
Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea FC to take the digital experience to the next level.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

Ray can be reached at ray.sharma(at)thefastmode.com.

 

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