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Telefonica to Offer Aquto Sponsored Data Rewards in Mexico and Across the Globe

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Telefonica to Offer Aquto Sponsored Data Rewards in Mexico and Across the Globe Image Credit: Aquto

Telefonica will be offering Aquto's data rewards service to millions of its subscribers in Mexico and in other markets globally, giving them access to more mobile data through sponsorships.

Aquto works with some of the largest brands including The Coca-Cola Company, Banco Azteca, EasyTaxi and Mondelēz International to give users access to more mobile data.

Aquto's Sponsored Data Marketing Cloud is a self-service campaign-driven platform that marketers and agencies can use to reward their customers with additional mobile data for engagement – such as watching videos, downloading and using apps, making purchases or performing any Call-to-Action associated with a marketing or advertising campaign, on any inventory.

Mobile engagement is accelerating globally, as social platforms, app developers, and marketers pay increasing attention to the rapidly growing smartphone base and growing economy in the region, said Aquto.

Aquto's service enables users to get more out of their mobile devices by giving them free data packages, sponsored by third-party app publishers, advertisers and marketers. 

Susie Kim Riley, Founder and CEO, Aquto
We're excited to work with Telefonica, whose global operations reach over 170 million subscribers worldwide. Movistar Mexico was the first Telefonica property to deploy, thereby extending our reach to over 90% of mobile subscribers in the country.

Jose Luis Cases, Global Director of Advertising, Telefonica 
Telefonica has long recognized there is a tremendous opportunity for mobile network operators (MNOs) to extend their capabilities into the realm of mobile advertising and marketing. Aquto's innovations in sponsored data rewards takes our MNO monetization strategy to the next level.

Ray is The Fast Mode's editor and content director. Ray has covered the wireless industry as a writer for more than 10 years, focusing on technology and business aspects of the telecoms sector. Ray can be reached at ray.sharma(at)thefastmode.com. Follow Ray at linkedin.com/in/raysharma10

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