Comptel announced that Etisalat Nigeria is launching its time-based mobile data solution BlazeOn, powered by Comptel’s FWD solution, in the Nigerian market.
Comptel said FWD is a cloud-based solution that enables contextual, time-based data packages to be purchased directly from end user devices. It makes the data purchasing process more personal for consumers, allowing them to purchase mobile data in bite-sized chunks that are easier to understand and manage than traditional, rigid data packages.
With FWD’s dynamic pricing capabilities, Etisalat also has the option to create data “happy hours” and differentiate pricing at off-peak or peak hours, said Comptel. During these times, FWD’s management platform allows the operator to create, price and target the specialized data offering in real-time, and then monitor its performance to better tailor future offerings.
Adeolu Dairo, Director, Etisalat Nigeria
Most internet users in Nigeria don’t know how much mobile data they consume while browsing or streaming. BlazeOn, our time-based data plan addresses this situation by redefining the purchase experience for our customers. BlazeOn demonstrates Etisalat Nigeria’s commitment to deliver superior customer experience to its subscribers.
Harry Jarn, Chief FWD, Comptel FWD
By expanding our relationship with Etisalat, Comptel is thrilled that FWD will continue to bring mobile internet access to regions across the world where customers have only had limited connectivity options.
