iflix, a leading subscription video-on-demand service for emerging markets will be using CSG Systems' Ascendon digital services platform to consolidate and manage a myriad of payment options for approximately three million of its consumers.
iflix offers thousands of TV shows, movies which can be streamed or downloaded to multiple devices. To enable convenient payment options that are relevant and accessible to iflix customers, the company will tap Ascendon's Digital Services capabilities to create a centralized eWallet that consolidates all payment options, including credit card, PayPal, Google in-app purchasing, gift cards, vouchers and payments made through direct operator billing, which allows customers to pay for digital services by charging the transaction to their monthly mobile phone bill.
Using Ascendon's aggregated biller framework, iflix can consolidate multiple integrations to multiple payment systems, centralizing processes and integrations into one efficient, cloud-based eWallet.
In addition to managing multiple payment methods, Ascendon will also manage the redemption process for gift cards and vouchers. When a consumer purchases an iflix gift card, Ascendon will allow the redeemer to spend or store the card amount in an iflix wallet, and manage their account to check for available balances and more.
Emmanuel Frenehard, CTO, iflix
We have created a world-class Internet TV product with a customer focused approach and aim of providing individual users with the best experience possible. This commitment includes giving customers convenient payment options to best suit their preferences.
Kent Steffen, President of Global OTT Business, CSG International
Ascendon will support three different facets of the iflix business model - consumer payments, charging relationships with a broad set of payment partners and subscription management, all from one cloud-based platform.
