iPass, the global Wi-Fi roaming and managed network services leader for enterprises and service providers, has launched iPass Unity Advanced Managed Wi-Fi, an advanced cloud Wi-Fi platform targeting the retail, restaurant, healthcare and hospitality industries. The new platform by iPass Unity Network Services enables marketers of these organizations to seamlessly brand their guest access networks and gain insight into customer purchasing patterns by capturing valuable end-user information to help with brand promotion and direct marketing campaigns. iPass Unity provides a custom marketing, branding and Internet access experience for guest Wi-Fi users in a wide variety of industries including retail and hospitality.
Benefits of the service include integrated social media login, backend analytics, customer hotspot usage data and integration with a wide variety of Wi-Fi equipment providers, according to iPass Unity Network Services.
![Chris Linden, Vice President and General Manager of iPass Unity Network Services [credit:ipass]](http://www.ipass.com/wp-content/uploads/2011/12/photo_th_clinden.png "Chris Linden, Vice President and General Manager of iPass Unity Network Services [credit:ipass]")
“We are very excited about adding this advanced Wi-Fi platform to our Wi-Fi enablement portfolio,” said Chris Linden, VP and GM, iPass Unity Network Services. “These easy-to-use advanced Wi-Fi services vastly improve customer marketing opportunities and support the need for real-time end-user analytics—all while delivering a solid end-to-end Wi-Fi experience for the end user. Retail and hospitality organizations live and die based on brand awareness and customer service, resulting in repeat business and loyalty. This new SaaS solution delivers strong integration with social media to enhance loyalty and drive sales, improves awareness of customer shopping and purchasing patterns, and delivers an overall better interactive customer experience.”
