MATRIXX Software, Wednesday announced the launch of MATRIXX Digital Commerce, a new platform that promises to deliver the same carrier-grade performance and reliability Communications Service Providers (CSPs) require for mission-critical business applications across cloud, private cloud and on premise environments.
MATRIXX said that the new platform helps CSPs to anticipate new Digital KPIs their vendors to meet for cloud and virtualization across four main areas: scalability, reliability, digital ecosystem support and customer engagement.
To date, CSPs have been cautious to move network-grade business functionality into the cloud due to extreme requirements around transaction throughput, latency, and network response times, and the impact those have on customer experience.
New additions to the platform include an enhanced business API gateway and customer engagement framework. The business API gateway speeds integration into the CSP operating environment, including omni-channel integration, and exposes key business processes such as ‘PayNow’ to 3rd parties in the digital ecosystem. The API gateway is based on common industry business processes and an extendable development framework.
The platform’s customer engagement framework enables CSPs to tailor customer experiences for complex digital commerce interactions, such as campaigns that are triggered based on behavior or location. It ensures the customer is always precisely and instantly notified as they make purchases, accept promotions and targeted offers, and turn features and services off and on. Armed with MATRIXX Digital Commerce, CSPs can personalize messages to their customers ensuring a transparent and high-touch customer experience.
Rich Karpinski, Principal Analyst, Mobile Network Strategies at 451
CSPs of all sizes today are looking for a single digital commerce solution that deploys across cloud, private cloud, and on premise, delivering the same carrier-grade level of performance, reliability, and capability across deployment environments.
